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When asking myself what I have learned this quarter a lot of things come to my mind. First, is that the digital marketing field is one that is ever evolving and requires a constant attention to stay up to date … Continue reading
The Internet is a Scary Place
In our ever digital lives our privacy is beginning to become a concern to most people. These concerns are very valid because how secure can the internet really be. Marketers are tracking your every movement online to better target you … Continue reading
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Marketers these days are far from the Madison Avenue, Don Draper types that we have grown so accustomed too. They are becoming more technological and appear to resemble computer programers. The term Growth Hacker is all the rage in silicon … Continue reading
Facebook is starting to consume peoples lives, with people spending 700 billion minutes on the social media network what a better place to advertise? It turns out that it is not the easiest place to advertise. With the invention of … Continue reading
Co creation is when a company interacts with its customers and allows them to help design and add features/benefits to a new product. With today’s technology it is much easier to get this type of participation from your customers. “The … Continue reading
It seems like these days that our phones are begging to take over everything. We use our phones so much that most people begin to go through withdrawals without them. The new fad is Digital Payment. Companies like Square, level … Continue reading
Now a days it seems like there is an app for everything. Without them how would anyone know where to eat, drink, get gas, meet a girl, check your email or your social media. This new stream line approach is … Continue reading
When you go to any store these days they ask you if you like would to sign up for their rewards card. Everyone typically says yes because without it you do not get access to all the great deals throughout … Continue reading
SQL? What does that even mean? Structured Query Language or better known SQL is a very powerful tool when it comes to marketing. Typically marketers have relied on a team of people with specific SQL skills to interpret their data … Continue reading
A/B testing is a vey useful tool when it comes to optimizing your website. A/B testing is when you take a web page, duplicate it, change one thing on one of the pages and direct 50/50 traffic to either page. … Continue reading
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